WP 5 Value chain strategies and business models

Work Package Leader/Responsible partner Dr. Ragnar Tveterås, Centre for Innovation Research, UiS-IRIS
Participating partners All partners

Objective: Develop strategies for successful innovation processes and profitable full-scale
commercialization of the novel flexible processing technologies at the value chain and firm level,
including public measures, and analyze socio-economic/ environmental effects of such technologies.

Tasks:

T5.1 Influences of structural characteristics and regulation of three major value chains
on successful innovation: Analyze how different structural characteristics and regulation of the
three value chains – agriculture and fishery/aquaculture – influence the abilities of food processing
firms residing in these to successfully innovate and implement new technologies in commercial
production and marketing.

T5.2 Analyze and develop strategies which can reduce barriers for a
successful full-scale commercialization: of novel flexible processing technologies at the firm
level, possibly involving public institutions and industry organizations. Measures can include
financing, hiring, training, and coordination with suppliers and buyers.

T5.3 New business models
utilizing flexible processing technologies: Analyze new business models utilizing flexible
processing technologies in terms of profitability, cost structure and economic risks. This includes
sorting and grading of raw materials, organization of production, product choices, and relationships
with suppliers and buyers.

T5.4 Socio-economic and environmental effects of novel flexible
processing technologies: Analyze socio-economic and environmental effects of novel flexible
processing technologies in terms of societal costs and benefits. This includes effects on
employment, prices and value added, and the geographic distribution of production activities and value added.

Interrelationships with other WPs: Interaction with WP1-WP4, including provision
of knowledge and data on processing concepts and technologies, capacities, risks, etc. from these
and also WP5 which will provide insights and requirements related to value chain characteristics,
business models, and economic organization in relation to suppliers and customers.

Milestones:
M5.1: Regulations and other characteristics of three value chains influencing successful innovation identified (Q4).
M5.2: Strategies and public measures supporting full-scale commercialization identified (Q6).
M5.3: Alternative business models described in terms of internal and external organization, economic returns and risks (Q12).
M5.4: Socio-economic and environmental effects identified and estimated (Q14).

Deliverables:
D5.1: Proposed changes in public regulations and other policy measures for the three value chains.
D5.2: Proposed strategies and public measures supporting full-scale commercialization.
D5.3: Proposed business models in terms of relevant parameters and economic returns and risks.
D5.4: Description and estimates of socio-economic/environmental effects.
D5.5: 2 papers submitted to peer-reviewed journals.